Finally Some Common Sense Airlines Pricing?
Westjet is first out of the gate with all-in fares, allowing those booking to see immediately what the actual cost of the flight will be.
While the price listed on the website for each flight option is still just the base fare, hover over the number and a box appears adding up all the fees and taxes.
That $209 flight to Regina this weekend? It will actually cost you $272.08.
All Canadian airlines will be required to post the full fare in advertising and on booking websites by the end of the year (typically you get a tally when you choose a flight and go to pay for it).
But WestJet launched the all-in pricing Thursday along with its current sale, “thereby beginning the transition to a pricing approach where the final price of seats purchased will be more prominently displayed to the consumer.”
The news came near the bottom of a press release that outlined the airline’s monthly reporting of traffic and load factor numbers.
Canada’s new all-in legislation was actually passed in 2007, but a delay was sought after lobbying by WestJet and Air Canada, who argued it created an unfair playing field with competitors who fly in to the country but are not based here.
Both airlines have since gotten on board.
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